Study of Wine Producers’ Marketing Communication in Extreme Territories–Application of the AGIL Scheme to Wineries’ Website Features

This study measures the communication ability of wineries in two extreme territories of Southern Italy, Mount Etna and the island of Pantelleria. The evaluation of four dimensions of web communication was carried out by the AGIL Scheme (i.e., adaptation, goal-attainment, integration, latent pattern...

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Autors principals:	Stefania Chironi, Luca Altamore, Pietro Columba, Simona Bacarella, Marzia Ingrassia
Format:	Artigo
Idioma:	Inglês
Publicat:	MDPI AG 2020-05-01
Col·lecció:	Agronomy
Matèries:	sustainable wine tourism territorial marketing wine marketing challenge wine farm marketing focus group multidimensional analysis
Accés en línia:	https://www.mdpi.com/2073-4395/10/5/721
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