Study of Wine Producers’ Marketing Communication in Extreme Territories–Application of the AGIL Scheme to Wineries’ Website Features

This study measures the communication ability of wineries in two extreme territories of Southern Italy, Mount Etna and the island of Pantelleria. The evaluation of four dimensions of web communication was carried out by the AGIL Scheme (i.e., adaptation, goal-attainment, integration, latent pattern...

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Detalles Bibliográficos

Principais autores:	Stefania Chironi, Luca Altamore, Pietro Columba, Simona Bacarella, Marzia Ingrassia
Formato:	Artigo
Idioma:	Inglês
Publicado:	MDPI AG 2020-05-01
Series:	Agronomy
Assuntos:	sustainable wine tourism territorial marketing wine marketing challenge wine farm marketing focus group multidimensional analysis
Acceso en liña:	https://www.mdpi.com/2073-4395/10/5/721
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