Research trends in digital marketing and data-driven marketing: A bibliometric analysis
The accelerated development of digital technologies and the Internet stimulates the transition from the traditional to the digital model of marketing. The study presents a bibliometric analysis to examine international publications in the field of digital marketing (DM) and data-driven marketing (DD...
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| Principais autores: | , |
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| 格式: | Artigo |
| 语言: | Inglês |
| 出版: |
Ural State University of Economics
2025-01-01
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| 丛编: | Управленец |
| 主题: | |
| 在线阅读: | https://upravlenets.usue.ru/en/issues-2024/1717 |
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