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Understanding Success: An Initial Investigation Considering the Alignment of University Branding with the Expectations of Future Students

This research investigates how university students define and perceive success, an area that is increasingly important to ensuring that a university’s brand remains aligned to the expectations of future students. Over the next decade, university students will comprise members of Generation Z (Gen Z)...

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Principais autores: Helen O’Sullivan, Martyn Polkinghorne, Mike O’Sullivan
Format: Artigo
Sprog:Inglês
Udgivet: MDPI AG 2024-10-01
Serier:Administrative Sciences
Fag:
higher education
university
student
success
branding
Generation Z
Online adgang:https://www.mdpi.com/2076-3387/14/10/257
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