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Understanding Success: An Initial Investigation Considering the Alignment of University Branding with the Expectations of Future Students

This research investigates how university students define and perceive success, an area that is increasingly important to ensuring that a university’s brand remains aligned to the expectations of future students. Over the next decade, university students will comprise members of Generation Z (Gen Z)...

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Príomhchruthaitheoirí: Helen O’Sullivan, Martyn Polkinghorne, Mike O’Sullivan
Formáid: Artigo
Teanga:Inglês
Foilsithe / Cruthaithe: MDPI AG 2024-10-01
Sraith:Administrative Sciences
Ábhair:
Rochtain ar líne:https://www.mdpi.com/2076-3387/14/10/257
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