An Overview on Traditional and Electronic Word of Mouth Communication (WOM)
WOM is an informal communication way occurring between consumers about a product, a service or an organization in order to pass their opinion, mostly their delight or dissatisfaction through other people. Customers of some special categories of products and especially services feel obligatory to app...
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| 1. autor: | |
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| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Emrah Konuralp
2018-01-01
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| Seria: | Lectio Socialis |
| Hasła przedmiotowe: | |
| Dostęp online: | http://dergipark.gov.tr/lectio/issue/34436/366437 |
| Etykiety: |
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