Model For Measuring Customer Satisfaction And Delight In Restaurant Industry

The purpose of the study was to analyze the effect of brand value, brand credibility, arousal, brand love, online buying on delight and the effect of delight on intention to book a restaurant. The population of this study were restaurant customers in Indonesia, with the sample of 250 respondents col...

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Autors principals:	Juliana Juliana, Ferdi Antonio, Amelda Pramezwary, Jimmy Muller Hasoloan Situmorang, Arifin Djakasaputra, Rudy Pramono
Format:	Artigo
Idioma:	Inglês
Publicat:	Politeknik APP 2023-05-01
Col·lecció:	Jurnal Manajemen Industri dan Logistik
Matèries:	arousal ,brand love, brand credibility ,intention to booking restaurant
Accés en línia:	https://jurnal.poltekapp.ac.id/index.php/JMIL/article/view/1022
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