Model For Measuring Customer Satisfaction And Delight In Restaurant Industry
The purpose of the study was to analyze the effect of brand value, brand credibility, arousal, brand love, online buying on delight and the effect of delight on intention to book a restaurant. The population of this study were restaurant customers in Indonesia, with the sample of 250 respondents col...
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| Autori principali: | , , , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Politeknik APP
2023-05-01
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| Serie: | Jurnal Manajemen Industri dan Logistik |
| Soggetti: | |
| Accesso online: | https://jurnal.poltekapp.ac.id/index.php/JMIL/article/view/1022 |
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