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Model For Measuring Customer Satisfaction And Delight In Restaurant Industry

The purpose of the study was to analyze the effect of brand value, brand credibility, arousal, brand love, online buying on delight and the effect of delight on intention to book a restaurant. The population of this study were restaurant customers in Indonesia, with the sample of 250 respondents col...

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Библиографические подробности
Главные авторы: Juliana Juliana, Ferdi Antonio, Amelda Pramezwary, Jimmy Muller Hasoloan Situmorang, Arifin Djakasaputra, Rudy Pramono
Формат: Artigo
Язык:Inglês
Опубликовано: Politeknik APP 2023-05-01
Серии:Jurnal Manajemen Industri dan Logistik
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Online-ссылка:https://jurnal.poltekapp.ac.id/index.php/JMIL/article/view/1022
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