The Influence of Online Customer Review and Online Customer Ratings on Purchase Decisions in Tiktok Shop
The increasing number of internet users in Indonesia has led to a shift in consumer shopping behavior towards online shopping. TikTok has developed the TikTok Shop feature, an online shopping platform that combines the social media experience with e-commerce. However, in online shopping, consumers...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-04-01
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| Col·lecció: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Matèries: | |
| Accés en línia: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6108 |
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