Using Marketing Capability Maturity Model to Measure Marketing Processes at Iran Transfo Corporation

Abstract In this study marketing maturity model has been used in Iran Transfo Corporation. For this purpose, the five levels process maturity model has been applied. The statistical population includes managers, supervisors and experts of marketing and sales at Iran Transfo Corporation and due to it...

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Detalhes bibliográficos

Principais autores:	Arman Ahmadizad, Seyyed Mojtaba Akhavan Hejazi, Amirhossein Sabourtinat
Formato:	Artigo
Idioma:	Persa
Publicado em:	University of Isfahan 2011-09-01
Colecção:	تحقیقات بازار یابی نوین
Assuntos:	Keywords: Marketing Marketing Capability Maturity Model Marketing Processes
Acesso em linha:	http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-70-1&slc_lang=en&sid=1
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