Using Marketing Capability Maturity Model to Measure Marketing Processes at Iran Transfo Corporation
Abstract In this study marketing maturity model has been used in Iran Transfo Corporation. For this purpose, the five levels process maturity model has been applied. The statistical population includes managers, supervisors and experts of marketing and sales at Iran Transfo Corporation and due to it...
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| Principais autores: | , , |
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| Format: | Artigo |
| Jezik: | Persa |
| Izdano: |
University of Isfahan
2011-09-01
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| Serija: | تحقیقات بازار یابی نوین |
| Teme: | |
| Online dostop: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-70-1&slc_lang=en&sid=1 |
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