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Designing a Framework to Implement Social Commerce from the Perspective of Organizational Change Capacity

Increasing growth of social commerce has led to an extended use of this new technology to become more successfully. That is because it’s providing a good opportunity for marketing and business transactions through web 0.2-based technologies. Despite its importance, necessary change management has no...

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Principais autores: Mohammad reza Fallah, Mona Jamipour, Ghazale Taheri
פורמט: Artigo
שפה:Persa
יצא לאור: University of Tehran, Faculty of Management 2018-01-01
סדרה:‫مدیریت بازرگانی
נושאים:
change management
Network Analysis
Organizational Change Capacity
Social commerce
גישה מקוונת:https://jibm.ut.ac.ir/article_64875_843f57b32d275b319086033a401a0ded.pdf
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