Trust Me, I’m Agreeable: The Role of Perceived Host Personality Traits in Airbnb Booking Intention
Purpose – This study examines the role of host personality traits in perceived host reputation, trustworthiness, and booking intention on Airbnb. Specifically, it explores the role of verbal (host description and personality) and visual cues (host photo, “Superhost” badge), grounded in the signaling...
שמור ב:
| Principais autores: | , , |
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| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2025-01-01
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| סדרה: | Tržište |
| נושאים: | |
| גישה מקוונת: | https://hrcak.srce.hr/file/481857 |
| תגים: |
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