Trust Me, I’m Agreeable: The Role of Perceived Host Personality Traits in Airbnb Booking Intention
Purpose – This study examines the role of host personality traits in perceived host reputation, trustworthiness, and booking intention on Airbnb. Specifically, it explores the role of verbal (host description and personality) and visual cues (host photo, “Superhost” badge), grounded in the signaling...
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| Автори: | , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2025-01-01
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| Серія: | Tržište |
| Предмети: | |
| Онлайн доступ: | https://hrcak.srce.hr/file/481857 |
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