Moment of Truth: Hotel Operation in The New Normal Time Towards Customer Loyalty Mediated by Customer Satisfaction
The purpose of this study is to analyze the effect of Zero Moment of Truth on the satisfaction of prospective hotel guests, analyze the First Moment of Truth's influence on the satisfaction of prospective hotel guests, analyze the Second Moment of Truth that affects the satisfaction of hotel guests,...
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| Main Authors: | , , |
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| Format: | Artigo |
| Language: | Inglês |
| Published: |
Politeknik Pariwisata NHI Bandung
2023-06-01
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| Series: | Jurnal Kepariwisataan |
| Subjects: | |
| Online Access: | https://journal.poltekpar-nhi.ac.id/index.php/jk/article/view/781 |
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