Examining the role of brand value congruence, dimensions of brand experience in the influence of customer-brand identification on tourism brand productivity

Objective:Examining brand experience, value congruence,and customer engagement for tourism brand productivity.Given the significant effects that brand productivity in the tourism industry can have on a country's prosperity and economic progress, the primary objective of this research is to develop a...

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Principais autores:	Naser Seifollahi, Adeleh Dehghani Ghahnavieh
פורמט:	Artigo
שפה:	Inglês
יצא לאור:	University of Sistan and Baluchestan 2024-06-01
סדרה:	International Journal of Business and Development Studies
נושאים:	brand experience brand value congruence customer-brand engagement customer-brand identification tourism brand productivity
גישה מקוונת:	https://ijbds.usb.ac.ir/article_8350_0c86238f06a136db665657058bbd9a18.pdf
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!