Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang
One of the most important marketing concepts that are nowadays widely discussed by scholars and experts in marketing is brand equity. In this study, the effect of CSR initiatives on brand equity is investigated with regard to the mediating role of brand personality and brand reputation. The study is...
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| Hoofdauteurs: | , , |
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| Formaat: | Artigo |
| Taal: | Persa |
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Yazd University
2017-12-01
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| Reeks: | کاوشهای مدیریت بازرگانی |
| Onderwerpen: | |
| Online toegang: | http://bar.yazd.ac.ir/article_1098_416364ea02c2f9105e67feff2a0fa286.pdf |
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