Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang

One of the most important marketing concepts that are nowadays widely discussed by scholars and experts in marketing is brand equity. In this study, the effect of CSR initiatives on brand equity is investigated with regard to the mediating role of brand personality and brand reputation. The study is...

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Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	Reza Esmaeil Pour, Mohsen Akbari, Meysam Masoudi Far
Формат:	Artigo
Хэл сонгох:	Persa
Хэвлэсэн:	Yazd University 2017-12-01
Цуврал:	کاوش‌های مدیریت بازرگانی
Нөхцлүүд:	corporate social responsibility brand equity brand personality brand reputation
Онлайн хандалт:	http://bar.yazd.ac.ir/article_1098_416364ea02c2f9105e67feff2a0fa286.pdf
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!