University Brand Equity in Higher Education: An Integrative Review of Environment, Engagement and Reputation
The concept of university brand equity (UBE) has become a strategic asset of paramount importance in the ever-growing, competitive global higher education environment, but the construct remains fragmented across disciplines, lacking a synthesis that considers both the aspects that define it and its...
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| Principais autores: | , |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Stecab Publishing
2026-06-01
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| 叢編: | Journal of Arts, Humanities and Social Science |
| 主題: | |
| 在線閱讀: | https://journals.stecab.com/index.php/jahss/article/view/2014 |
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