University Brand Equity in Higher Education: An Integrative Review of Environment, Engagement and Reputation

The concept of university brand equity (UBE) has become a strategic asset of paramount importance in the ever-growing, competitive global higher education environment, but the construct remains fragmented across disciplines, lacking a synthesis that considers both the aspects that define it and its...

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Главные авторы:	Hoang Trong Nghia, Nguyen Van Ha
Формат:	Artigo
Язык:	Inglês
Опубликовано:	Stecab Publishing 2026-06-01
Серии:	Journal of Arts, Humanities and Social Science
Предметы:	Brand Engagement Brand Reputation Emotional Environment Learning Environment University Brand Equity
Online-ссылка:	https://journals.stecab.com/index.php/jahss/article/view/2014
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