Examining the role of brand value congruence, dimensions of brand experience in the influence of customer-brand identification on tourism brand productivity
Objective:Examining brand experience, value congruence,and customer engagement for tourism brand productivity.Given the significant effects that brand productivity in the tourism industry can have on a country's prosperity and economic progress, the primary objective of this research is to develop a...
Gorde:
| Egile Nagusiak: | , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
University of Sistan and Baluchestan
2024-06-01
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| Saila: | International Journal of Business and Development Studies |
| Gaiak: | |
| Sarrera elektronikoa: | https://ijbds.usb.ac.ir/article_8350_0c86238f06a136db665657058bbd9a18.pdf |
| Etiketak: |
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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