The Influence of Islamic Brand Engagement as A Moderation Variable on Brand Loyalty in Bank Syariah Indonesia Customers
This study aims to determine the ability of Islamic brand attachment to moderate the influence of brand personality, customer satisfaction, and aura brand customer religiosity towards brand loyalty in Indonesian Islamic banks. Primary data collection was conducted by purposive sampling with a sampl...
Tallennettuna:
| Päätekijät: | , , , , |
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| Aineistotyyppi: | Artigo |
| Kieli: | Inglês |
| Julkaistu: |
Postgraduate State Institute on Islamic Studies Purwokerto
2025-09-01
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| Sarja: | Ijtimā'iyya |
| Aiheet: | |
| Linkit: | https://ejournal.uinsaizu.ac.id/index.php/ijtimaiyya/article/view/15444 |
| Tagit: |
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