Use of persuasive strategies in food advertising on television and on social media in Brazil
We analyzed the use of persuasive advertising strategies by 18 food brands on TV and Facebook, Instagram, and YouTube in Brazil in April 2018. Advertising strategies were investigated from three groups: power of advertising strategies (n = 10) (e.g., use of licensed character, celebrities, awards, e...
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| Principais autores: | , , , , , , |
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| 格式: | Artigo |
| 语言: | Inglês |
| 出版: |
Elsevier
2021-12-01
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| 丛编: | Preventive Medicine Reports |
| 主题: | |
| 在线阅读: | http://www.sciencedirect.com/science/article/pii/S2211335521002102 |
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