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Food advertising on YouTube channels aimed at children in Brazil

ABSTRACT OBJECTIVE To analyze food advertising on YouTube channels aimed at children in Brazil and the interaction of the public with this type of advertising. METHODS We analyzed the 10 most popular videos from the 25 YouTube most-watched channels with content aimed at children in the country i...

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Principais autores: Juliana de Paula Matos, Polyanna Botrel Tobias, Lavínia Baldim, Paula Martins Horta
Format: Artigo
Sprog:Inglês
Udgivet: Universidade de São Paulo 2023-08-01
Serier:Revista de Saúde Pública
Fag:
Food Advertising
Social Media
Child
Industrialized Foods
Online adgang:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0034-89102023000100239&tlng=en
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