Efeitos da Música ao Vivo e Mecanizada em Ambientes de Varejo Supermercadista
This article aimed to analyze the effect of live music, compared to mechanized music, and the absence of music on consumer behavior in supermarket environments. Two field experiments were conducted in two supermarkets. The results of both studies show empirical evidence that live music, as compare...
I tiakina i:
| Ngā kaituhi matua: | , |
|---|---|
| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2016-03-01
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| Rangatū: | RAC: Revista de Administração Contemporânea |
| Ngā marau: | |
| Urunga tuihono: | http://www.anpad.org.br/periodicos/arq_pdf/a_1690.pdf |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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