Efeitos da Música ao Vivo e Mecanizada em Ambientes de Varejo Supermercadista
This article aimed to analyze the effect of live music, compared to mechanized music, and the absence of music on consumer behavior in supermarket environments. Two field experiments were conducted in two supermarkets. The results of both studies show empirical evidence that live music, as compare...
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| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2016-03-01
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| シリーズ: | RAC: Revista de Administração Contemporânea |
| 主題: | |
| オンライン･アクセス: | http://www.anpad.org.br/periodicos/arq_pdf/a_1690.pdf |
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