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TECHNOLOGICAL DRIVERS OF THE TRANSFORMATION OF MARKET POSITIONING OF UKRAINIAN BANKS UNDER DIGITALIZATION

The paper investigates the technological drivers of the transformation of the market positioning of Ukrainian banks under conditions of rapid digitalization of the economy and the development of fintech ecosystems. It elaborates theoretical approaches to defining the essence of technological transf...

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Principais autores: Олександр Мінічев, Віолетта Харабара
Format: Artigo
Sprog:Inglês
Udgivet: FINTECH Alliance LLC 2026-04-01
Serier:Фінансово-кредитна діяльність: проблеми теорії та практики
Fag:
market positioning
banking sector
digital transformation
technological drivers
digital banking
open banking
Online adgang:https://fkd.net.ua/index.php/fkd/article/view/5094
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