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The influence of social media marketing on customer knowledge management: The role of confidentiality in UAE public banks

Social media facilitates banks’ interaction with consumers and provides critical information about their behaviors and preferences. Nevertheless, given the sensitive nature of financial information, maintaining stringent confidentiality is of paramount importance. This study aims to examine the impa...

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Principais autores: Abdelrehim Awad, Ahmed Moustafa Aldabousi, Seham Albatal
Formato: Artigo
Idioma:Inglês
Publicado em: LLC "CPC "Business Perspectives" 2024-12-01
coleção:Banks and Bank Systems
Assuntos:
banking sector
confidentiality
customer engagement
data protection
digital marketing
financial data
Acesso em linha:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21202/BBS_2025_01_Awad.pdf
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