The influence of social media marketing on customer knowledge management: The role of confidentiality in UAE public banks

Social media facilitates banks’ interaction with consumers and provides critical information about their behaviors and preferences. Nevertheless, given the sensitive nature of financial information, maintaining stringent confidentiality is of paramount importance. This study aims to examine the impa...

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Auteurs principaux:	Abdelrehim Awad, Ahmed Moustafa Aldabousi, Seham Albatal
Format:	Artigo
Langue:	Inglês
Publié:	LLC "CPC "Business Perspectives" 2024-12-01
Collection:	Banks and Bank Systems
Sujets:	banking sector confidentiality customer engagement data protection digital marketing financial data
Accès en ligne:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21202/BBS_2025_01_Awad.pdf
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