The influence of social media marketing on customer knowledge management: The role of confidentiality in UAE public banks

Social media facilitates banks’ interaction with consumers and provides critical information about their behaviors and preferences. Nevertheless, given the sensitive nature of financial information, maintaining stringent confidentiality is of paramount importance. This study aims to examine the impa...

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Bibliografiska uppgifter

Huvudupphov:	Abdelrehim Awad, Ahmed Moustafa Aldabousi, Seham Albatal
Materialtyp:	Artigo
Språk:	Inglês
Utgiven:	LLC "CPC "Business Perspectives" 2024-12-01
Serie:	Banks and Bank Systems
Ämnen:	banking sector confidentiality customer engagement data protection digital marketing financial data
Länkar:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21202/BBS_2025_01_Awad.pdf
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