Physiological Signals and Affect as Predictors of Advertising Engagement
This study investigated the use of affect and physiological signals of heart rate, electrodermal activity, pupil dilation, and skin temperature to classify advertising engagement. The ground truth for the affective and behavioral aspects of ad engagement was collected from 53 young adults using the...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
MDPI AG
2023-08-01
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| Series: | Sensors |
| Assuntos: | |
| Acceso en liña: | https://www.mdpi.com/1424-8220/23/15/6916 |
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