In-stream video Advertisement effectiveness and Consumer brand engagement: An Exploratory Study
Purpose- This study aims to explore the relationship between in-stream video advertisement (Ad/S) dimensions (emotional, creativity, and informativeness) via SNS and consumer brand engagement (CBE) (cognitive, affective, and intentional engagement). Presenting the perspectives of both the general pu...
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| Asıl Yazarlar: | , , |
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| Materyal Türü: | Artigo |
| Dil: | Árabe |
| Baskı/Yayın Bilgisi: |
جامعة الزقازيق، کلية التجارة
2025-10-01
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| Seri Bilgileri: | Maǧallaẗ Al-Buḥūṯ Al-Tiǧāriyyaẗ |
| Konular: | |
| Online Erişim: | https://zcom.journals.ekb.eg/article_451975_9ebbce77dd738cf8fcada65ac5e499d4.pdf |
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