Modeling Multimedia Ad Exposure: The Role of Low-Level Audiovisual Features

This study investigates whether low-level audio and video features can explain the variance in multimedia exposure as measured by the Multimedia Advertising Exposure Scale (MMAES). The goal is to understand the role of these features in predicting exposure and explore whether incorporating nonlinear...

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Bibliografiske detaljer

Principais autores:	Urban Burnik, Andrej Kosir, Gregor Strle
Format:	Artigo
Sprog:	Inglês
Udgivet:	IEEE 2025-01-01
Serier:	IEEE Access
Fag:	Multimedia advertising exposure low-level audio features low-level video features predictive modeling machine learning in advertising consumer behavior analysis
Online adgang:	https://ieeexplore.ieee.org/document/10858143/
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