The mediating role of electronic word-of-mouth in the relationship between CSR initiative and consumer satisfaction

The importance of CSR in today's business environment cannot be ignored, especially more and more enterprises realize that when consumers perceive CSR, it will affect consumer behavior and then affect corporate efficiency and reputation. With the widespread application of social media, corporate soc...

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Autors principals:	Xiangzhou Hua, Nurul Ain Mohd Hasan, Feroz De Costa, Weihua Qiao
Format:	Artigo
Idioma:	Inglês
Publicat:	Elsevier 2024-08-01
Col·lecció:	Heliyon
Matèries:	CSR eWOM Consumer satisfaction SOR theory Mediating role
Accés en línia:	http://www.sciencedirect.com/science/article/pii/S2405844024110584
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