The mediating role of electronic word-of-mouth in the relationship between CSR initiative and consumer satisfaction

The importance of CSR in today's business environment cannot be ignored, especially more and more enterprises realize that when consumers perceive CSR, it will affect consumer behavior and then affect corporate efficiency and reputation. With the widespread application of social media, corporate soc...

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Главные авторы:	Xiangzhou Hua, Nurul Ain Mohd Hasan, Feroz De Costa, Weihua Qiao
Формат:	Artigo
Язык:	Inglês
Опубликовано:	Elsevier 2024-08-01
Серии:	Heliyon
Предметы:	CSR eWOM Consumer satisfaction SOR theory Mediating role
Online-ссылка:	http://www.sciencedirect.com/science/article/pii/S2405844024110584
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