Impact of augmented reality-driven cultural creative product innovation on consumers’ purchase intentions: evidence from Chinese tourist attraction refrigerator magnets
Abstract This study employs refrigerator magnets from Chinese tourist attractions as a case study and utilizes a three-stage mixed-method research design to examine the effects of augmented reality (AR) technology’s innovative application in cultural and creative products on consumers’ purchase inte...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Springer Nature
2026-03-01
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| Schriftenreihe: | Humanities & Social Sciences Communications |
| Online-Zugang: | https://doi.org/10.1057/s41599-026-07075-5 |
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