Impact of augmented reality-driven cultural creative product innovation on consumers’ purchase intentions: evidence from Chinese tourist attraction refrigerator magnets
Abstract This study employs refrigerator magnets from Chinese tourist attractions as a case study and utilizes a three-stage mixed-method research design to examine the effects of augmented reality (AR) technology’s innovative application in cultural and creative products on consumers’ purchase inte...
Guardat en:
| Autors principals: | , , |
|---|---|
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Springer Nature
2026-03-01
|
| Col·lecció: | Humanities & Social Sciences Communications |
| Accés en línia: | https://doi.org/10.1057/s41599-026-07075-5 |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|