Codice QR

Editorial: Data-Driven Campaigning in a Comparative Context—Toward a 4th Era of Political Communication?

Contemporary political campaigning takes place both online and offline, and can be data-driven. In this piece, we review existing knowledge around data-driven campaigning (DDC) and introduce the new contributions made by the pieces within this thematic issue. We reveal how the studies included in th...

Descrizione completa

Salvato in:
Autori principali: Stephanie Luke, Esmeralda Bon, Katharine Dommett, Rachel Gibson, Sophie Lecheler, Sanne Kruikemeier
Natura: Artigo
Lingua:Inglês
Pubblicazione: Cogitatio 2024-10-01
Serie:Media and Communication
Soggetti:
data-driven campaigning
digital campaigning
elections
microtargeting
personalisation
political advertising
political communication
public attitudes
targeting
Accesso online:https://www.cogitatiopress.com/mediaandcommunication/article/view/9227
Tags: Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!

Documenti analoghi