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Editorial: Data-Driven Campaigning in a Comparative Context—Toward a 4th Era of Political Communication?

Contemporary political campaigning takes place both online and offline, and can be data-driven. In this piece, we review existing knowledge around data-driven campaigning (DDC) and introduce the new contributions made by the pieces within this thematic issue. We reveal how the studies included in th...

Deskribapen osoa

Gorde:
Egile Nagusiak: Stephanie Luke, Esmeralda Bon, Katharine Dommett, Rachel Gibson, Sophie Lecheler, Sanne Kruikemeier
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: Cogitatio 2024-10-01
Saila:Media and Communication
Gaiak:
data-driven campaigning
digital campaigning
elections
microtargeting
personalisation
political advertising
political communication
public attitudes
targeting
Sarrera elektronikoa:https://www.cogitatiopress.com/mediaandcommunication/article/view/9227
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