Editorial: Data-Driven Campaigning in a Comparative Context—Toward a 4th Era of Political Communication?

Contemporary political campaigning takes place both online and offline, and can be data-driven. In this piece, we review existing knowledge around data-driven campaigning (DDC) and introduce the new contributions made by the pieces within this thematic issue. We reveal how the studies included in th...

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Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	Stephanie Luke, Esmeralda Bon, Katharine Dommett, Rachel Gibson, Sophie Lecheler, Sanne Kruikemeier
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Cogitatio 2024-10-01
Цуврал:	Media and Communication
Нөхцлүүд:	data-driven campaigning digital campaigning elections microtargeting personalisation political advertising political communication public attitudes targeting
Онлайн хандалт:	https://www.cogitatiopress.com/mediaandcommunication/article/view/9227
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!