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Engagement and consumption behavior of eSports gamers

Purpose – The purpose of this study is to present a conceptual model where consumer electronic sports (eSports) engagement (CeSE) acts a predictor for gamers’ online engagement in eSports-related products/firm either through direct contribution (purchase intention) or indirect contribution (co-produ...

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Autori principali: Amir Zaib Abbasi, Muhammad Asif, Amjad Shamim, Ding Hooi Ting, Raouf Ahmad Rather
Natura: Artigo
Lingua:Inglês
Pubblicazione: Emerald Publishing 2023-08-01
Serie:Spanish Journal of Marketing-ESIC
Soggetti:
Consumer eSports engagement
Purchase intention
Community engagement
Co-production
Recruitment
Word-of-mouth
Accesso online:https://www.emerald.com/insight/content/doi/10.1108/SJME-07-2022-0161/full/pdf
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