Uncovering Differences: A Study on Loyalty in Esports Mobile Apps by Gender
The aim of this research is to assess the existence or absence of differences in brand perceptions of users of an esports mobile app according to gender. In addition, it intends to discover the explanatory capacity of brand variables for the prediction of user loyalty, to understand how these variab...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Sciendo
2024-06-01
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| coleção: | Physical Culture and Sport: Studies and Research |
| Assuntos: | |
| Acesso em linha: | https://doi.org/10.2478/pcssr-2024-0019 |
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