Engagement and consumption behavior of eSports gamers
Purpose – The purpose of this study is to present a conceptual model where consumer electronic sports (eSports) engagement (CeSE) acts a predictor for gamers’ online engagement in eSports-related products/firm either through direct contribution (purchase intention) or indirect contribution (co-produ...
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| Автори: | , , , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Emerald Publishing
2023-08-01
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| Серія: | Spanish Journal of Marketing-ESIC |
| Предмети: | |
| Онлайн доступ: | https://www.emerald.com/insight/content/doi/10.1108/SJME-07-2022-0161/full/pdf |
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