Current Trends in the Application of EEG in Neuromarketing: A Bibliometric Analysis
Despite several neuroscience tools existing, electroencephalography (EEG) is the most used and favoured tool among researchers because of its relatively low cost and high temporal resolution. Our study aimed to identify the global academic research trends of the empirical EEG studies in neuromarketi...
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| Principais autores: | , , , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Editura Universităţii „Alexandru Ioan Cuza” din Iaşi / Alexandru Ioan Cuza University of Iasi Publishing house
2022-09-01
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| Serier: | Scientific Annals of Economics and Business |
| Fag: | |
| Online adgang: | http://saeb.feaa.uaic.ro/index.php/saeb/article/view/1755 |
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