Effects of social media sponsorship disclosure on adolescents' advertising literacy and purchase intention.
<h4>Introduction</h4>In the rapidly evolving digital age, adolescents have become a particularly vulnerable group impacted by social media marketing. This study aims to examine how different types of sponsorship disclosure (full, partial, and none) in social media affect adolescents' ability to reco...
Salvato in:
| Autori principali: | , , , , , , , |
|---|---|
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Public Library of Science (PLoS)
2026-01-01
|
| Serie: | PLoS ONE |
| Accesso online: | https://doi.org/10.1371/journal.pone.0348505 |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|