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Effects of social media sponsorship disclosure on adolescents' advertising literacy and purchase intention.

<h4>Introduction</h4>In the rapidly evolving digital age, adolescents have become a particularly vulnerable group impacted by social media marketing. This study aims to examine how different types of sponsorship disclosure (full, partial, and none) in social media affect adolescents' ability to reco...

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Principais autores: Ya-En Catherine Lin, Fong-Ching Chang, Tzu-Fu Huang, Shawn C Chiang, Chiung-Hui Chiu, Ping-Hung Chen, Nae-Fang Miao, Hung-Yi Chuang
Format: Artigo
Sprog:Inglês
Udgivet: Public Library of Science (PLoS) 2026-01-01
Serier:PLoS ONE
Online adgang:https://doi.org/10.1371/journal.pone.0348505
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