Effects of social media sponsorship disclosure on adolescents' advertising literacy and purchase intention.

<h4>Introduction</h4>In the rapidly evolving digital age, adolescents have become a particularly vulnerable group impacted by social media marketing. This study aims to examine how different types of sponsorship disclosure (full, partial, and none) in social media affect adolescents' ability to reco...

Descripció completa

Dades bibliogràfiques

Autors principals:	Ya-En Catherine Lin, Fong-Ching Chang, Tzu-Fu Huang, Shawn C Chiang, Chiung-Hui Chiu, Ping-Hung Chen, Nae-Fang Miao, Hung-Yi Chuang
Format:	Artigo
Idioma:	Inglês
Publicat:	Public Library of Science (PLoS) 2026-01-01
Col·lecció:	PLoS ONE
Accés en línia:	https://doi.org/10.1371/journal.pone.0348505
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!