Exploring Football Brand Image Through Fan Experience and Preferences: A Pilot Study from the Latvian Professional League

This pilot study aims to explore how fans perceive the football brand image in the Latvian professional league, focusing on their experiences and preferences across six dimensions: fans' information regarding Latvian football, ticket details, pre-game services, stadium infrastructure, post-game eve...

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Bibliografische gegevens

Hoofdauteurs:	Aleksandrs Iļjins, Signe Luika, Andra Fernate, Behnam Boobani
Formaat:	Artigo
Taal:	Inglês
Gepubliceerd in:	Qubahan 2025-11-01
Reeks:	Qubahan Academic Journal
Onderwerpen:	brand image, football, fan, loyalty, sport marketing.
Online toegang:	https://journal.qubahan.com/index.php/qaj/article/view/2020
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