The Role of Service Quality Dimensions in the Brand Equity of the Iranian Football Clubs Based on the SERVQUAL Model
Given the importance of service quality in the development of sports brands, the overall purpose of this study was to study the role of service quality dimensions in the brand equity of the Iranian football clubs based on the SERVQUAL model. The study was a descriptive-survey research and a practica...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Isfahan
2023-07-01
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| coleção: | Archives in Sport Management and Leadership |
| Assuntos: | |
| Acesso em linha: | https://asml.ui.ac.ir/article_27532_f32542072ce2b41ef5ed50f98eb1976e.pdf |
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